The Cost of Timing the Market.

Every time you said I will wait for the market to fall before investing” – you may have already paid a price you never even noticed.

Picture this. It is March. The market has crashed 40%. Your portfolio is bleeding. The news is screaming pandemic. Fear is everywhere. So you do what feels like the smartest thing in the world – you stop your SIP, you sell some units, and you wait. You tell yourself: I will get back in when things look better.”